Pinboard

Using Pinterest, I have generated some ideas for the music video using images from the site. These images are similar to what will be used in our video.

https://uk.pinterest.com/connorbenns/music-video-inspiration/

Lyric Analysis

When generating ideas for how we want our music video to look, we analysed the lyrics. This way we can use actions in the videos to match the lyrics or completely contradict the lyrics by doing the opposite of what they say. Moreover we can use the lyrics as a preliminary shot list where we feel each shot will fit best in the song.

Audience Research

From a first glance at Kygo's website, it all looks very professional. The website has an attractive white background, complimented with black and grey writing. Upon arrival on the site, a few things stand out. For example the social links in the top right corner illustrates an example of cross-media convergence as he uses a variety of social media to spread his music and news globally to his fans. This also allows fans easy access to these accounts. Next his logo is a prominent feature of the site, standing out in the top left corner making him recognisable in the music world.

When you scroll down the website page, you come across his tour dates. This is an effective way to successfully promote himself as it gives the opportunity for fans to see him perform live. The bold 'ticket' button entices audiences into seeing him live as it stands out from the rest of the page.

News on new tracks is also displayed on his website as well as merchandise. Again this allows fans to keep current on his latest releases and therefore makes him more successful as an artist. Merchandise can raise his popularity and get his name noticed by fans literally wearing his name e.g. t-shirts, jumpers etc.

Finally his bio allows fans to get more intimate with the artist. Personal background displays his roots and can inspire fans into following a similar path to the one he's led. It can also provide a flavour of his life to audience members who have never heard of him.

Reviews from live performances allow us to get an idea about the quality of the artist on the big stage in front of thousands of fans. Here are some reviews from around the web:

Ticketmaster: 

Rolling Stone Magazine:

Songkick.com:

Online stores also give us an insight into the success and current popularity of the artists music. For the song we're doing 'Stole the Show', I had a look at some reviews on online stores. The song has five star reviews from the people who have reviewed it.

From looking at Soundcloud (another website where songs can be bought) Kygo has a achieved a massive success rate for this song racking up 7.53m listens and 165k likes.

Related Artists

Related artists can help users get a feel for the genre of another artists music as well as other associated musicians. For example, if two artists create similar music they will most likely be found in the related section of an online music store so that audiences can find similar music to the stuff they normally listen to. Online music stores that contain this feature include iTunes and Amazon. Here are some examples of related artists to Kygo found on these sites:

From the iTunes results, related artists include Calvin Harris, David Guetta and Avicii. All of these artists produce House/Electronic music and this is relevant to the type of music produced by Kygo. These suggested songs are also quite popular amongst the charts, similar to Kygo's music whose also appears in the charts. As the charts is mainly listened to by a younger audience such as teenagers, this gives an idea of the audience that our video would appeal to.

Questionnaire
We conducted a questionnaire to find out primary information regarding the artist and the genre of his music. Here are a few examples of the results we received:

Treatment for Video

The clip above is a visual representation of how we see our video to appear on screen in terms of costumes, props, visual style and location. This allows production companies to visualise the end product so that they can invest.

Indiviual Shots

Overcranking

The Soundcloud waveform above demonstrates an over cranked version of our selected song 'Stole the Show'.

Over-cranking is the process used in film where artists can lip sync the words in slow motion. This is achieved by making the song's beats per minute (BPM) increase by double, for example 100BPM-200BPM.

The two images below show evidence of over-cranking. Through using the program Virtual DJ, we doubled the BPM from 100-200.